The annual economic impact of phishing has more than tripled over the last 3 years, rising to a massive $10 billion cost to the worldwide economy in 2010.  No longer an occasional threat focused only on big banks, phishing has evolved into a mainstream form of organized crime that targets a broad swath of businesses and their customers - from banks to retailers to social networks to  government agencies to colleges and universities.  No brand is immune from the threat.

What’s more, the ‘fast-flux‘ nature of today’s phishing attacks render traditional, reactive tools that rely on advanced knowledge of content patterns, URL lists or virus and malware signatures largely useless in combatting the threat.  And, further compounding the threat is the growing skill among criminals to fool consumers with emails that look identical to the legitimate email you send. 

Finally, growing consumer awareness of email-borne phishing threats weakens their trust in your legitimate email, reducing open rates and click-throughs.  You already know that email is one of the most cost effective channels for customer acquisition and communication, but unless you take control of your domains to prevent them from being used fraudulently in phishing attacks, your customer bound email will become less and less effective.  

You can’t rely on your customers to protect themselves anymore.  Truedomain delivers the solutions to prevent damage to your brand from email borne threats and to protect your ROI on email.

1. ✓Proactive Threat Protection. Over 80% of damage caused by phishing attacks happens in the first 24 hours.  By proactively blocking emerging threats rather than relying on reactive updates to URL lists, heuristics or signature databases, Truedomain prevents damage that would otherwise impact your bottom line.  You can’t rely on your customers or the IT technician on the receiving end to protect your brand - you need tools to take control and protect yourself.
   

2. ✓Maximize Effectiveness of Your Email. Email is mission critical to your business, and you invest in systems, resources and tools to ensure the highest delivery performance and customer interaction possible.  But that only addresses the email you send.  By blocking phishing emails that use your brand and domains as bait, Truedomain further improves your deliverability performance and prevents those threats from damaging the trust in your email that you’ve worked so hard to establish with your customers.
   

3. ✓Critical Operational and Forensic Analytics.  Never before have email senders had direct access to such a deep reservoir of end-to-end mail stream analytics.  Truedomain aggregates a wide range of data from it’s worldwide network of email receivers and makes it available through an intuitive web-based analytics dashboard.  You’ll track authentication and delivery performance for the email you send and quickly diagnose issues in your infrastructure causing delivery issues.  Equally as important, you’ll capture critical forensic data to flag threats as they emerge and identify attack vectors to initiate swift enforcement and mitigation efforts.
   

In this landscape of fast-flux, organized email-borne threats, senders can no longer rely on somebody else to protect their mail streams.  Sign up today for free access to your email results and take the first step toward taking back control of your mail streams.