About Truedomain

We started the company with the recognition that phishing has become a serious threat, and more importantly, that until now, there wasn’t a good solution to combat email-based phishing. 


We’ve put together a top-notch team of people who know how to ship products, build businesses and solve problems and are all singularly focused on ridding the planet of phishing.   Sure, that’s a big task, but that’s why we’re here.

Robert Pickup

Founder & CEO, Truedomain


As CEO of Truedomain, Robert provides the overall strategic direction for the company, as well as the vision behind the company’s current and future product portfolio.  


Robert has been a founder and entrepreneur in the internet and email security space since 1995, having established several successful Internet start-ups including Creative Access (acquired by Sausage Software) and Agentarts (acquired by Fast Search & Transfer). Robert founded Bluebottle Solutions in 2002 to develop antispam and antiphishing technologies. In 2003, Robert led the development of Trusted Delivery, a lightweight email authentication framework designed to eliminate email spoofing and to establish a simplified approach to identify email from legitimate and trustworthy senders.


Most recently, Robert founded Truedomain Inc in early 2009, to further the evolution of Trusted Delivery into a standards based framework to enable email authentication between domain owners and email receivers to provide a foundation for effective antiphishing protection.


Robert has been actively involved with the Australian Internet Industry Association, SpamJam, Online Trust Alliance (OTA), and the Message Anti Abuse Working Group (MAAWG).

Andrew Steele

Co-Founder & COO, Truedomain


Andrew leads the go-to-market activities for Truedomain, including developing Truedomain’s network of email receivers, domain owners and strategic partners, along with product marketing, product management  and communications.  Prior to Truedomain, Andrew was the Founder & CEO of the Steele Consulting Group, a practice he founded to provide executive leadership and hands-on business development consulting services to clients in the consumer web, digital media and advertising sectors.  As Vice President of Marketing and Business Development for Terayon Communication Systems, Andrew helped lead a successful turn-around of its digital video platforms business highlighted by triple digit revenue and stock price growth, and ultimately acquisition by Motorola.  As Vice President of Sales and Business Development at MetaTV, Steele delivered the company’s first revenue and forged strategic alliances with marquis cable, satellite and media companies, leading to acquisition by Comcast.  Earlier, Andrew led strategic business development initiatives for WebTV and Microsoft, and held various business development and finance roles at MCI Communications, Pratt Industries and Johnson-Yokogawa Corporation.


Andrew received his Bachelor of Business Administration with Honors in International Finance and Marketing from the University of Miami and his MBA, magna cum laude, from Georgia State University.  He has been a featured speaker at top industry conferences including CES, Digital Hollywood and Broadcast Asia, and has been published in leading digital media, broadcast and consumer technology publications.

Rich Miller

Managing Director & Principal, Telematica Inc.


Rich is an experienced executive in data network and IT infrastructure, with considerable attention to middleware, security and wireless data. Rich has spent second half of his career focused on marketing, business development and corporate strategy.

Rich’s primary background as a technologist includes design and implementation in messaging (e-mail, EDI) and group communication. After ten years running a venture consultancy, assisting in the creation of many successful network technology, IT and service companies, he co-founded Univa Corporation for which he served as COO until mid-2006. In mid-2007, RIch began working with the co-founders of Replicate Technologies to craft a strategy for the company's virtualized network technologies, and in October 2007 assumed the role of CEO.

Bruce Davey

Managing Director, Optimal Decisions Group.


Bruce is a serial entrepreneur with an impressive track record of building significant value in the businesses he starts.  A native of Melbourne

Australia, Bruce achieved a PhD in Math & Computer Science from the University of Melbourne.  In 1999 Bruce co-founded Optimal Decisions Group, a software & consulting business designed to help insurers make more profitable customer level pricing decisions.  ODG was acquired by ChoicePoint in 2008, and continues to operate as a business unit of the company today.  In 2000, Bruce also co-founded FastMail.FM, a leading provider of fast & secure email services for individuals and businesses, which was acquired by Opera Software ASA in 2010. Bruce worked in both businesses as CFO until their respective acquisitions, and continues to work as a managing director in ODG's consulting business.

Management        Advisors        Board of Directors